LISTENING TO DANCERS SINCE 1932
In 1932 Jacob Bloch fulfilled his promise to a young ballerina – that he would craft her the most comfortable pointe shoe in the world. Today Bloch is one of the most trusted and revered leaders in dance footwear and apparel. In a world seeped in tradition, there was an opportunity for Bloch to position itself as a brand that respects heritage with a modern spirit.

STUDIO TO STREET
Bloch Studio is an activewear collection inspired by dance. Using their technical expertise, Bloch wished to expand beyond traditional dancewear, developing product that would resonate with existing audiences while also appealing to a new customer. 

More work

BLOCH x THE AUSTRALIAN BALLET
Fifty years of collaboration

RIVER ISLAND
Making real connections through the joy of fashion